Real-estate MLM with lots of fees


Exp Realty operates within the real-estate MLM area of interest. The corporate described itself as “the primary cloud-based brokerage”.

Heading up Exp Realty is founder and CEO Glenn Sanford.

Sanford’s LinkedIn profile ties him to numerous real-estate and ecommerce ventures.

Along with Exp Realty, Sanford (proper) is Chief Technique Officer of VirBela and CEO of eXp World Holdings.

VirBela has a platform they declare helps “transfer companies ahead whereas minimizing journey and person-to-person contact.”

Exp World Holdings claims it “develop(s) subsequent technology Cloud-based organizations”.

Exterior of Exp Realty, Glenn Sanford doesn’t seem to have any MLM expertise.

Exp Realty’s Merchandise

Exp Realty associates promote listed properties to purchasers.

A searchable property catalog with present inventory is supplied on Exp Realty’s web site.

Exp Realty’s Compensation Plan

Exp Realty associates share an 80%/20% break up with the corporate on commissions earned.

That’s for those who make $10,000 promoting a property, you make $8000 and Exp Realty takes $2000.

This continues till $16,000 has been paid to Exp Realty over the course of a 12 months.

If this $16,000 cap is reached, from that time on an affiliate retains 100% of generated commissions for the remainder of the 12 months.

Exp Realty’s compensation materials suggests a further $250 “transaction charge” is deducted from earned commissions.

This caps out at $5000, after which the transaction fee is lowered to $75 for the remainder of the 12 months.

Transaction charges come out of an affiliate’s earned commissions, no matter whether or not they’ve hit the $16,000 annual cap.

The cash Exp Realty takes funds the MLM facet of the compensation plan.

Residual Commissions

Exp Realty pays residual commissions by way of a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the prime of a unilevel workforce, with each personally recruited affiliate positioned instantly underneath them (degree 1):

If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel workforce.

If any degree 2 associates recruit new associates, they’re positioned on degree three and so forth and so forth down a theoretical infinite variety of ranges.

Exp Realty caps payable unilevel workforce ranges at seven:

  • degree 1 (personally recruited associates) – three.5%
  • degree 2 – four% (should recruit and preserve a minimum of 5 certified associates)
  • degree three – 2.5%% (should recruit and preserve a minimum of ten certified associates)
  • degree four – 1.5% (should recruit and preserve a minimum of fifteen associates)
  • degree 5 – 1% (should recruit and preserve a minimum of twenty associates)
  • degree 6 – 2.5% (should recruit and preserve a minimum of twenty-five associates)
  • degree 7 – 5% (should recruit and preserve a minimum of forty associates)

Observe that for recruited associates to depend in the direction of the above qualification standards, they will need to have made a sale throughout the final six months.

If this qualification standards just isn’t met, residual commissions are paid as follows:

  • degree 1 – three.5%
  • degree 2 – zero.2%
  • degree three – zero.1%
  • degree four – zero.1%
  • degree 5 – zero.1%
  • degree 6 – zero.5%
  • degree 7 – zero.5%

The opposite caveat is that residual commissions are paid up till an affiliate has shared $16,000 with Exp Realty yearly (from the 20% share).

Becoming a member of Exp Realty

Exp Realty affiliate membership is $149 after which $85 a month.

Along with a $250 transaction charge charged on each fee earned, Exp Realty additionally prices:

  • a $25 dealer overview charge and
  • a $40 danger administration charge (capped at $500 yearly)

These charges are charged “per transaction”, which seems to be code for each fee earned (sale made = transaction).


Exp Realty appears fairly straight ahead. You promote properties, you earn a fee.

Exp Realty takes a few of that fee, retains a share and funnels the remaining into an MLM compensation plan.

I don’t suppose anybody is stocking up their garages with properties to qualify for commissions, so nearly all of gross sales are virtually assured to be to retail consumers.

Two irks I’ve with Exp Realty’s compensation plan are charges and the recruitment necessities.

It’s fairly pie within the sky to count on Exp Realty associates to every recruit 5 associates, who’ve every made a sale within the final six months, simply to qualify for second degree unilevel workforce commissions.

No official figures are supplied however I’d wager nearly all of fee-paying Exp Realty associates haven’t met this standards.

As for forty on the higher finish, I get that is technically the very best fee tier however nonetheless. Recruiting forty associates who preserve a sale each six months looks like a tall ask.

Why not make this a bunch effort as a substitute of pegging it to private recruitment?

You’re mainly gate maintaining full commissions from nearly all of Exp Realty associates, as statistically hardly anybody goes to achieve forty certified private recruits.

Transferring on to charges, there’s three charges charged “per transaction”. A $250 transaction charge, $25 dealer overview charge and $40 danger administration charge.

Who’re these charges paid to? If it’s Exp Realty, that’s simply grasping. Do higher.

Solely briefly talked about in Exp Realty’s compensation materials is their fairness plan.

I really feel like this must be higher clarified. From my understanding Exp Realty associates can decide to obtain 5% of their 80% fee break up as Exp Worldwide inventory, at a 10% low cost of regardless of the inventory is promoting for.

Are these shares being offered by the corporate? And what concerning the “sustainable fairness plan”. Is that on prime of the 5% or a part of it?

There’s nothing additional concerning the ICON Agent Award in Exp Realty’s compensation documentation.

“Cultural objectives” feels like a possible crimson flag to me. I’d like to make clear however for some cause that data is withheld from customers (a possible violation of the Securities and Change and FTC Acts).

Exp Realty is listed on NASDAQ as EXPI. You may search for the inventory code to get present pricing.

As with all real-estate MLM alternative, initially it’s a must to have a severe take into consideration promoting property. These aren’t dietary shakes.

Do your analysis and examine Exp Realty’s fee charges and construction with different choices. The corporate has been round for over a decade so on some degree I’m assuming they’re aggressive.

Property listings can be found on Exp Realty’s web site for customers. Use that device to take a look at what’s obtainable in your space.

Exp Realty additionally guarantees to supply entry to each reside and archived coaching, so that you’re not totally by yourself after paying charges.

If I used to be contemplating Exp Realty I’d in all probability ditch workforce constructing for the primary six months and set a property sale purpose.

If I didn’t meet that sale purpose I’d settle for Exp Realty isn’t for me and transfer on. Whole price outlay could be $574, which isn’t too dangerous.

Should you discover promoting properties is an effective match for you, then and solely then give attention to constructing a workforce. Good luck!

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